Social media can be effectively utilised to promote your support coordination or disability support services through various strategies. Here are some ways to leverage social media.
Build a community:
Use social media in conjunction with your website to share helpful advice, resources, and engage with pages or profiles related to the disability sector. Showcase other pages that offer resources to enhance your website's appeal, positioning it as a key source of valuable information. This could include featuring a pricing guide, sharing the latest NDIS updates, and providing relevant links to disability organisations.
Tell Your Story:
Highlight the positive impact of your support coordination or disability services business by sharing customer feedback and success stories. Obtain written permission from customers before showcasing their comments, as their positive experiences can offer valuable insights into the successful aspects of your business. This not only adds credibility but also helps potential clients understand the benefits of your services through real-life examples.
Connect and Advocate:
Social media allows people with disabilities to connect with others, advocate for themselves, and keep friends and family updated. Some of the popular mediums used are X (Twitter), Facebook, Instagram, YouTube and Tiktok. Take your brand there and engage with your target audience. You can check social media demographics here: 2023 Social Media Demographics
You can also investigate LinkedIn for your business and professional networking within the sector.
Accessibility and Inclusivity:
Ensure that your social media content is accessible and inclusive by incorporating feedback from the disability community, considering different languages, and follow accessibility guidelines. Accessibility online means formatting your website so that people with vision impairment that use screen readers, can make sense of what is posted on your website. This includes descriptions of any pictures you post.
Check the standards here: Centre for Accessibility
Targeted Engagement:
Examples of targeted engagement strategies include sharing the company's story, mission, and vision, and showing off your staff. Customer engagement is also important as it is the ongoing cultivation of a relationship between the company and your customer that goes far beyond support. It's an intentional, consistent approach by your company that provides value at every customer interaction.
Direct Communication:
Make sure you check your company profiles and respond to any messages or comments. Failing to take this step will limit your audience as they will believe you don't care enough to respond. Answering shows your willingness to build an authentic relationship, encouraging further engagement.
By looking at how social media can work for you, there is a value add to your support coordination and disability services business. You can use social media to raise awareness, engage with the community, build trust and share resources, this can all attract potential clients.
We wish you well, as always.
The Lama Care Team
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